Confidence, the right clothes, hair & makeup and the attitude you portray at the shoot all impact the outcome of your photos.
Make up artist available on request.
Dress as if you were going to an event, or representing your company. Bring accessories and props, eg: Laptop, tablet and notebook.
The more prepared you are, the better your photos will look! When it comes to choosing your outfits, keep it simple. It is widely considered that keeping your outfits neutral gets you noticed. The focus should be on your face, so keep the tops simple and the colours neutral, no patterns.
A Black top for B&W Portrait & a white Shirt works well.